The Body Shop
//colourful visuals for a landmark campaign
With a new store in the redeveloped Battersea Power Station and a Refill campaign to promote, The Body Shop asked Katy to provide a visual spark. The task: design and create a series of silkscreen prints celebrating the spirit of The Body Shop’s Refill campaign, with particular emphasis on sustainability and community engagement. Showcased as part of the store launch, Katy’s contributions brought the Refill campaign to life.
Key components of the project included a series of colourful, site-specific silkscreen prints inspired by the nearby River Thames – introducing a sense of natural vitality to the campaign, and to store interiors. This visual theme was applied to various touchpoints, including product labels and tote bags, reinforcing the importance of the campaign and its goals.
